齐鲁晚报:“同城同质同价”是机场餐饮的必由之路

时间:2019-10-08 来源:www.artfound.net

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& nbsp& nbsp& nbsp& nbsp&当nbsp提到机场消费时,许多人的第一反应是“高价”和“垄断”。面条78元一碗,馄饨59元一碗,粥28元一碗……机场的“天价”餐饮曾经令人望而生畏,使乘客吐口水。 9月13日,宁夏银川河东机场宣布全面降低餐饮价格。价格调整涵盖了面食,快餐,小吃,咖啡,奶茶等九类209个餐饮项目。调整后,码头的整体餐饮价格将大大降低。调整后,最受关注的牛肉面价格下跌了54%。

&, nbsp& nbsp& nbsp& nbsp, the price of airport catering is generally high, which is several times higher than that of the urban area. Besides, there are still many problems such as high quality, low quality and poor taste. It is not only difficult for ordinary travellers to accept, but even the famous celebrities and celebrities who earn a lot of money have Tucao. Ultimately, excessive rent of airport shops and monopoly operation are the main factors that breed chaos. The way to solve the problem is also simple, which is to reduce the rent of shops, increase operators, open up market competition, and implement the "same city with the same price" model.

& In order to solve the problem of high prices at airports, in January 2018, the National Civil Aviation Administration of China promulgated《关于进一步提升民航服务质量的指导意见》, which clearly stated that "to promote airport catering `same price in the same city', to play the role of airport service quality evaluation, to innovate airport franchise management mode, and to eliminate arbitrary charges for catering services in terminal buildings". In March of this year, Feng Zhenglin, Director-General of the Civil Aviation Administration of China, also indicated that the Civil Aviation Administration of China would further improve service measures, improve service quality and promote the "same city, same price" of airport catering.

&nbsp&nbsp&nbsp&nbsp可见,银川河东机场的改革方法,就是遵循民航局的要求,采取全面下调餐饮价格、设置“同城同质同价”专柜等,以降低餐饮费用、满足旅客之需。目前,上海、成都、昆明、石家庄、深圳、南京等机场均已落实“同城同价”,其中上海的虹桥和浦东两大国际机场自2017年3月就承诺执行“同城同价”。不过部分机场餐饮店承诺的“同城同价”,并非全品类参与,且也并非“全城统一价”的概念,而是选择市中心的一家店作为对标。

&nbsp&nbsp&nbsp&nbsp在航空出行逐渐趋于平民化后,机场接待了越来越多的普通旅客,需要平价餐饮供应。而且,此前机场餐饮缺乏竞争,口味差、品类少、性价比较低,令旅客感觉很不划算。而“同城同质同价”模式符合市场公平原则,有利于改善机场后勤保障服务形象,降低旅客的餐饮费用,促进机场餐饮消费增长。

&nbsp&nbsp&nbsp&nbsp据报道,各地机场在落实“同城同质同价”后,价格虽然较低,可营业额却获得增长,说明平价餐饮受到广大旅客的欢迎,消费人群大幅度增加,商家从而获利。而且,机场也是各地城市的形象窗口,具有展示地方特色产品、旅游资源、民俗风情、社会经济等作用,执行“平价餐饮”模式,也有助于改善城市形象,让旅客在落地时就能感受到城市的真诚和热情,留下好印象,刺激更多的消费,实现良好的口碑宣传效应。